Marketing is just spin. Marketers lie for a living. Some of it was unavoidable, the loss of industry, but not in the wholesale way in which it happened. The working class got sold out by Republicans, who will only do what (big) business wants.
Big business wants cheap labor. That's why the jobs went away, to China and elsewhere. Trump decries this but his policy proposals will only make it worse, as every Republican president has made it worse for decades and in the same way.
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