Elon Musk has reminded us what a cruel and insatiable master the attention monster is. Being the world's richest man wasn't enough. Eyes on him. What else can it have been? An addiction to risk?
Maybe. I don't know. The attention economy has no possible master. It's its own thing but the addiction to attention causes people to try to contol a void. To manhandle vapor. To contain the world.
Obviously, a vain hope but addictions demand the impossible. To be master and slave in the same relationship. To grovel in control. The addiction is a false facilitator or intermediary, not a thing.
It promises something but it has nothing to give. It is transactional. A lie disclosing a lack. You have this need. It promises relief. Fulfillment. But it's a lie. A projection and false hope. A scam.
Attention can't make you whole but it preys on the craving. A craving for love. But there's nothing there to love in attention mode. All the energy goes one way and dissipates. Of course it's a market.
As such, a public good. Subject to regulation. A bad word in some circles. But regulations allow markets to work. We must therefore apply fame retardants. Or have continuing massive dysfunction.
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