If you don't know where you've been they can't know either. Or, so you'd like to think. But maybe it's better not to know where you've been or what they know about you. Maybe it will make the info they have on you less useful, since we apparently can't do anything about that info.
We're assets to them. Or the info is. We can degrade the value of that info, by behaving unpredictably and by not buying shit. It won't matter but, still, what the hell. Fighting back a little will be good. But don't degrade the value of that info too much. I doubt it's possible. We must consume.
And if we go negative on them, in our value as consumers, they might declare us dead-weight and kill us off. If you don't think that can happen you're not paying attention. It's already happening. With healthcare, a human right turned into a commodity. Our rights have been commodified.
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